Professional Book Reviews

Midwest Book Review and Reader's Favorite; they are two of the many professional review organizations sought after by authors and publishers alike to present the author's work to the rest of the world as something that needs to be read.

I count myself blessed to have had three of my novels reviewed by these organizations: The Great Collapse, The Dark Age, and The Last Prophet. TLP received a five-star review; the other two received four-stars. 

Do such professional reviews carry less or more weight than  reviews by individuals? What do you think?